The 1% Club: The Board Game
The official tabletop adaptation of the hit ITV quiz show hosted by Lee Mack. Can you answer the question only 1% of the population can solve?
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What's Inside
Based on the hit ITV quiz show hosted by Lee Mack, The 1% Club Board Game challenges players to answer logic and reasoning questions that get progressively harder. Start with questions 90% of the population can answer and work your way up to the ultimate challenge - the question only 1% can solve.
- ✓3-6 players, ages 8+
- ✓200 double-sided question cards
- ✓30-45 minutes gameplay
- ✓No batteries required
- ✓Official BBC Studios licensed product
Why Choose The 1% Club Board Game
The Ultimate Leveller
Questions test logic and reasoning, not accumulated knowledge. An 8-year-old and an 80-year-old compete on genuinely equal terms.
Perfect for Families
Straightforward rules and inclusive question design allow different generations to participate meaningfully. No one gets left behind.
High Replay Value
With 200 double-sided question cards, the game offers substantial replay value before encountering repeated questions.
Complete Game Set
Includes gameboard, card tray, rotating holder, question cards, pen, timer, game money, scorecards, pieces, and instructions.
Everything You Need to Play
The 1% Club Board Game comes complete with everything needed for an exciting game night. The quality components ensure a premium playing experience that matches the TV show.
- Fold-out gameboard
- Question card tray
- Rotating question card holder
- 200 double-sided question cards
- Pen
- Timer
- Game money
- Scorecards
- Playing pieces
- Instruction manual
What Our Customers Say
Based on 1000+ customer reviews on Amazon
"Love the show and love the game, really fun and easy to understand the rules but if u watch the show it's pretty much the same."
Lee
"Good family fun on a Sunday afternoon. Nicely packaged board game and good value for money. Really good fun for the whole family with all sorts of questions - great for a family Boxing Day game!"
Mrs. M
"Great game. Clear instructions, easy to assemble, and fun to play. A relatively quick game which tests the little grey cells at times. Definitely recommend if you enjoy lateral thinking and brain teasers."
P Mahon
"Bought for Christmas but couldn't resist having a sneaky peek. Quality wise everything looked as I'd expect for a game. Can't wait to play a full game, I think it will be great fun and get everyone thinking."
Karine
"Loved this game. All the family played with it."
Mrs
"Saw this on my mums tv in England when I was home. Absolutely fantastic game show and I actually knew some of the answers! I had to order the board game. I haven't played it yet but cannot wait."
Jayne
About The 1% Club Board Game
The 1% Club began as a television phenomenon in 2021, when the quiz show first aired on ITV with comedian Lee Mack as host. Produced by Magnum Media, the programme introduced a fresh take on the quiz format - one where success depends not on memorising obscure facts or dates, but on logic, reasoning, and common sense. The concept proved an instant hit, launching to a consolidated 4.6 million viewers and a 26.8 percent audience share.
In 2023, BBC Studios partnered with John Adams Leisure Limited to bring the show's unique challenge to the tabletop. John Adams Leisure, with over 50 years in the toy and games industry, holds an established track record developing board games based on popular TV formats. The company's portfolio includes iconic brands such as Rubik's, Tetris, Rummikub, and the Ideal Games range.
The 1% Club board game was previewed at London Toy Fair 2023 and released to UK retailers that same year. The game preserves the show's core appeal: players work through increasingly difficult questions, starting with those 90% of the population can answer and progressing toward that final challenge - a question only 1% can solve.
With 200 double-sided question cards and support for 3-6 players aged 8 and up, the game brings the television experience into homes across Britain. No batteries required - just logic, reasoning, and the determination to prove membership in that elite 1%.
Ready to Join The 1% Club?
Get The 1% Club Board Game and challenge your family and friends to prove they belong in the elite 1%.
Shop on Amazon UKFrequently Asked Questions
What is The 1% Club Board Game?
The 1% Club Board Game is the official tabletop adaptation of the hit ITV quiz show hosted by Lee Mack. Players compete to answer logic and reasoning questions, working their way from questions 90% of the population can solve up to the ultimate challenge that only 1% can answer.
How many players can play?
The game supports 3 to 6 players, making it ideal for family game nights and social gatherings.
What age is the game suitable for?
The game is recommended for players aged 8 and over. It is not suitable for children under 3 years due to small parts that present a choking hazard.
Is the game suitable for adults as well as children?
Absolutely. The game functions as an "ultimate leveller" - because questions test logic and reasoning rather than accumulated knowledge, adults hold no inherent advantage over younger players. An 8-year-old and an 80-year-old compete on genuinely equal terms.
What makes this a good family game?
Straightforward rules, inclusive question design, and an emphasis on thinking over memorisation allow different generations to participate meaningfully. No one gets left behind because they lack specialist knowledge.
Do I need batteries to play?
No. The game requires no batteries and can be played immediately after opening the box.
What is included in the box?
The box contains a fold-out gameboard, question card tray, rotating question card holder, 200 double-sided question cards, pen, timer, game money, scorecards, playing pieces, and an instruction manual.
How is this different from other quiz games?
Unlike traditional trivia games that test knowledge of facts, dates, and obscure information, The 1% Club focuses entirely on logic, reasoning skills, and common sense. Age and education level become irrelevant - anyone can compete on equal footing.
How long does a typical game last?
A complete game generally takes between 30 and 45 minutes, though this varies with player count and answering speed.
Can questions be reused?
With 200 double-sided question cards included, the game offers substantial replay value before encountering repeated questions.
Are the questions identical to those on the TV show?
The questions follow the same logic-based principles as the television format but have been specifically developed for the board game experience rather than lifted directly from broadcast episodes.
When did The 1% Club TV show first air?
The 1% Club debuted on ITV in 2021, produced by Magnum Media and hosted by British comedian Lee Mack.
Is this an official BBC Studios product?
Yes. The board game is officially licensed by BBC Studios and forms part of the wider The 1% Club brand portfolio.
Is the show available internationally?
Yes. The format has been licensed to France, Israel, the Netherlands, Spain, Germany, and Australia.
Who manufactures The 1% Club Board Game?
The game is developed, manufactured, and distributed by John Adams Leisure Limited under licence from BBC Studios.
What is John Adams Leisure Limited?
John Adams Leisure Limited is a British toy and games company with over 50 years of trading history. The company is known for brands including Rubik's, Tetris, Rummikub, Ideal Games, Tiny Tears, and Fuzzy-Felt.
When was the board game released?
The game was previewed at London Toy Fair in early 2023 and became available at UK retailers in Summer/Autumn 2023.
Where can the game be purchased?
The 1% Club Board Game is available through major UK retailers including B&M stores and various online stockists.
What are the product dimensions and weight?
The boxed game measures approximately 26.7 x 22.5 x 6cm and weighs approximately 1kg.
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